Meta has never been shy about experimenting with new formats, from the News Feed to Stories to Reels. But in September 2025, the company took a bold leap forward with “Vibes”, a feed dedicated entirely to AI-generated short videos.
This launch marks one of the clearest signs yet that AI-first content platforms are becoming mainstream. But what exactly is Meta “Vibes”? How does it work, and what does it mean for creators, users, and businesses? Let’s break it down.
What Is Meta “Vibes”?
Meta “Vibes” is a new section inside the Meta AI app (and accessible via web at meta.ai) that delivers a personalized feed of AI-generated short videos.
Unlike Reels, which rely on user-uploaded clips, Vibes uses AI models trained on video, audio, and storytelling to automatically generate entertaining, creative, and highly shareable content.
Think of it as TikTok meets MidJourney for video, but with the power of Meta’s ecosystem.
Key Features of Meta “Vibes”
- AI-Generated Video Feed
- Every video is created by AI models in real time or near real time.
- Themes range from surreal animations to story-driven shorts, memes, and experimental art.
- Every video is created by AI models in real time or near real time.
- Remix & Share
- Users can take existing AI videos and remix them with their own prompts, captions, or edits.
- Easy sharing across Facebook, Instagram, and Threads.
- Users can take existing AI videos and remix them with their own prompts, captions, or edits.
- Personalized Recommendations
- The feed adapts based on what you watch, like, and remix.
- Uses Meta’s existing ranking systems, tuned for generative content.
- The feed adapts based on what you watch, like, and remix.
- Prompt-to-Video Interaction
- Users can type a text prompt (like “a futuristic fashion runway in space”) and watch the feed generate clips instantly.
- Users can type a text prompt (like “a futuristic fashion runway in space”) and watch the feed generate clips instantly.
- Creator Mode (coming soon)
- Meta teased a feature where creators can “train” their own styles or personas, producing consistent AI video series.
- Meta teased a feature where creators can “train” their own styles or personas, producing consistent AI video series.
Why Meta “Vibes” Matters
The short-video market has been dominated by TikTok, YouTube Shorts, and Instagram Reels. But all of these rely primarily on human creators.
Meta “Vibes” represents a paradigm shift: the first mainstream feed where every piece of content is generated by AI.
Users
- Endless, personalized entertainment without creator fatigue.
- Surreal or niche content that wouldn’t exist otherwise.
Creators
- New opportunities to co-create with AI.
- Remix tools to stay relevant without shooting hours of footage.
Businesses & Marketers
- AI-driven campaigns could be deployed at scale and speed, tailored for micro-audiences.
- Imagine launching 100 variations of a product promo, all AI-generated, tested, and optimized in hours.
Meta “Vibes” vs Competitors
- TikTok: Still king of human-first short video, but experimenting with AI filters and effects.
- YouTube Shorts: Massive creator ecosystem, but not fully AI-native.
- Reels: Meta’s existing short video product, likely to integrate with Vibes later.
- Vibes: Entirely AI-first, positioned as complementary rather than competitive with Reels.
By separating Vibes, Meta can explore radical AI formats without alienating traditional creators.
The AI Behind Vibes
While Meta hasn’t revealed all the details, industry experts suggest that Vibes uses a fusion of Meta’s Emu video model with generative audio with Llama-based text models.
- Video backbone: Likely similar to Emu 2 (announced earlier in 2025) for text-to-video generation.
- Audio synthesis: AI generates matching soundtracks, music, and effects.
- Recommendation system: Meta’s long-standing strength in feed ranking, now applied to generative media.
This combination allows Meta to create high-quality short videos that feel fresh, surprising, and endlessly scrollable.
Potential Impact on the Creator Economy
- Abundance of Content
- Millions of AI videos can be created instantly.
- Raises questions: how will human creators stand out?
- Millions of AI videos can be created instantly.
- Shift in Monetization
- If most videos are AI-made, ad revenue and sponsorship models may need rethinking.
- Possible “prompt marketplaces” where creators sell ideas or branded prompts.
- If most videos are AI-made, ad revenue and sponsorship models may need rethinking.
- New Creative Workflows
- Creators may focus less on filming and editing, more on storytelling & curation & brand building.
- Creators may focus less on filming and editing, more on storytelling & curation & brand building.
Concerns and Criticisms
Not everyone is cheering. Critics point out:
- Authenticity Issues: Will people lose interest if everything feels synthetic?
- Copyright & Ownership: Who owns the rights to AI-generated videos?
- Misinformation Risks: With AI generating hyper-realistic clips, moderation becomes critical.
Meta insists Vibes will include watermarks and clear labeling of AI content. Still, regulation and trust remain open debates.
How to Try Meta Vibes
- Visit meta.ai or update your Meta AI app.
- Look for the “Vibes” tab in the navigation.
- Start scrolling through AI-generated clips.
- Use the “Remix” or “Prompt” feature to co-create your own AI short.
- Share directly to Instagram, Facebook, or Threads.
Meta “Vibes” could be the start of a new content era, one where AI doesn’t just assist creators but becomes a creator in its own right.
For users, it’s a fun and futuristic playground. For creators, it’s a challenge and an opportunity. And for businesses, it’s a chance to experiment with scalable, AI-driven storytelling.
Whether Vibes becomes the next Reels or fizzles out will depend on adoption. But one thing is certain: the future of short video is about to get a lot more AI-generated.
